Malta’s tourism sector is vast and covers various niches, and one of these is sports tourism!
Early this year, the Malta Tourism Authority and the Malta Football Association signed a partnership agreement, bringing together two organisations united by their commitment and passion to represent Malta in the best way possible at international level.
This agreement between the Malta FA and the Malta Tourism Authority will enable the VisitMalta identity to be visible on Malta National Team, Malta Under 21 Team and Women’s National Team, therefore joins other brands who have previously teamed-up in this partnership with the Malta Football Association and a sponsorship on the National Team attire, namely Cisk and Jeep.
“This agreement is the way forward in further investment in our National Team so that it can maintain the positive momentum achieved in the past weeks and months. All of us at the Malta Tourism Authority truly hope that this agreement will also help to enhance the visibility of our island in all efforts being currently undertaken to bounce back and further bolster the tourism sector following this distressful pandemic period for all.”
Gavin Gulia, MTA Chairman